LET’S TALK STAGING…
Your home might be beautiful. Maybe it is immaculate, stylishly appointed to suit your tastes or highly upgraded with the finest materials and features. Perhaps it is all of these things. But, unless you are one in a thousand, it is not “staged.”
Staging a home for sale is not a new concept, but it is a practice that has gained steam with our more challenging market. I see many home sellers confuse staging with decorating and consequently resisting the process and the recommendations of the staging professional. The reality is that the moment you commit to marketing your home for sale, you need to commit to transforming your home into a place that potential buyers can easily picture as their home. This means that you need to be prepared to emotionally detach.
Let your home speak to buyers.
Your home speaks to you, but what is it saying to your potential buyer? Most sellers we encounter tend to take the staging process personally, and this is precisely the point. Our homes are personal, yet how we live is not how we sell. Our homes represent who we are; they are life-sized memory books of our travels, they showcase our likes, our dislikes and our beliefs. We display our stuff — all that stuff we have accumulated over time that speaks to us. The goal of staging is to make your home speak to everyone else, in a compelling and positive way.
You are proud of your Disney collection. Each piece acquired over time has a special meaning, but to your buyer, it is a collection of your things which serves only to draw his attention away from the main event – your home. Likewise the personal photos, the too-tall centerpiece, the overstuffed china cabinet and Grandpa’s comfy recliner — these are certainly all treasures but they serve only to sidetrack a buyer from the task at hand.
Buyers tend to label the homes they see, as do agents. So, you can either be the “house with the beautiful custom kitchen” or the “house with the Mickey Mouse throw rug and Disney themed dragon statue in the entryway and decorated Harley Davis Motorcycle living room”. Both evoke emotional reactions, but unless the buyer is one who spends his annual vacations at Disneyland, you will be far better served by eliminating distractions.
Clutter may suggest your home doesn’t measure up.
Most of us, if honest, will admit that our daily lives involve a certain amount of clutter. The little stack of mail here, car keys there, loose change next to the telephone, the “junk drawer” which has been accumulating who knows what, and a bathroom with enough toiletries on display to groom the entire population of Bellingham are all examples. OK, I admit it, I’m talking about my home here, but we all have our own flavors of clutter.
Your clutter is a distraction. More importantly, though, your clutter may be sending a message that you don’t have enough space. My own kitchen counter top is at this moment permanent home to a toaster, a toaster oven, a coffee pot, a butcher block of knives, a canister of utensils and a bowl of random items of fruit origin, the latter living out their golden years in a decorative bowl. This arrangement (except for the brown bananas) is functional, but to another person it might suggest I lack the cabinet space to properly store these everyday items. And, if I’m hoping that this other person will buy my home, I need to clean up my act.
Don’t shoot the stager.
The primary goal of staging is not to transform your home into the eighth wonder of the world. For most of us, this simply isn’t realistic. Rather, the best stagers will work with what you have, rearranging and reallocating all of your belongings, in order to present the property in its best light. Sometimes this means reallocating some of those belongings to the garage.
Too often the tendency is take the process personally, but you shouldn’t. Staging is not a do-it-yourself sport, and only a third party specialist can bring the neutrality and objectivity needed to accomplish the goal. You may interpret the message that your favorite painting would look much better above the fireplace — in your neighbor’s house — as an indictment on your style and tastes. OK, maybe it is, but most likely it is not. Rather, it is probably the stager’s attempt to ensure that your personal belongings don’t upstage the home itself. That’s his/her job.
Make no mistake — professional staging is an inconvenience. Your daily routine will be turned, at least temporarily, on its head. And it can be unsettling as you watch your life rearranged to suit the tastes of others. But if selling your home in the shortest amount of time and for the most money is your goal, it is precisely those “others” who should be your focus.
THE STAGING COMPANIES WE RECOMMEND WILL:
- Offer a free bid to stage your home.
2. Can hold an Estate Sale in your behalf.
3. Redesign your home before it’s listed, suggest changes and oversee that the work is completed.
STAGING BANEFITS FOR BOTH SELLER AND REALTOR INCLUDE
- Updated, newer look
- Appeals to more people
- Positive first impression
- Home appears larger with less clutter
- Highlights special features of the home
- Positive return on investment
- Faster sale
- More showings
- More offers
- Higher sale price
- Higher appraised value
- Enhanced professional image for realtor
- Increased privacy and reduced risk for seller
- Better images for MLS, web, video, and print
- Impression that the home is clean and well-maintained
- Positioning small areas, porch, alcove, patio as prime living space
EXAMPLES OF BEFORE & AFTER STAGING PICTURES: